CONSUMER PERCEPTIONS OF TROUT AS A FOOD ITEM

The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.


Issue Date:
1999
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/34345
Published in:
International Food and Agribusiness Management Review, Volume 02, Issue 1
Page range:
83-101
Total Pages:
19




 Record created 2017-04-01, last modified 2017-08-25

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