PORK QUALITY AND THE ROLE OF MARKET ORGANIZATON

This study addresses changes in the organization of the U.S. pork industry, most notably marketing contracts between packers and producers, by exploring their function in addressing pork quality concerns. A number of developments brought quality concerns to the forefront. These include health concerns and corresponding preferences for lean pork, a decline in other quality attributes, heightened concerns over food safety and related regulatory programs, and expansion into global markets. Organizational arrangements can facilitate industry efforts to address pork quality needs by reducing measuring costs, controlling quality attributes that are difficult to measure, facilitating adaptations to changing quality standards, and reducing transaction costs associated with relationship-specific investments in branding programs.


Issue Date:
2004
Publication Type:
Report
Record Identifier:
http://ageconsearch.umn.edu/record/33973
PURL Identifier:
http://purl.umn.edu/33973
Total Pages:
45
Series Statement:
Agricultural Economic Report Number 835




 Record created 2017-04-01, last modified 2018-01-22

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