U.S. FRESH PRODUCE MARKETS: MARKETING CHANNELS, TRADE PRACTICES, AND RETAIL PRICING BEHAVIOR

Retail consolidation, technological change in production and marketing, and growing consumer demand for produce have altered the traditional market relationships between producers, wholesalers, and retailers. Increasingly, produce suppliers are asked to provide additional marketing services and incentives in exchange for volume purchases and other commitments by buyers. This report synthesizes the results from a multiphase project that examined the dynamics of produce marketing, the produce shipper-retailer relationship, and how changes in the produce market affect the relative market influence of producers, retailers, and consumers.


Issue Date:
2003
Publication Type:
Report
PURL Identifier:
http://purl.umn.edu/33907
Total Pages:
23
Series Statement:
Agricultural Economics Report Number 825




 Record created 2017-04-01, last modified 2017-09-14

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