SOME EMPIRICAL METHODS OF ESTIMATING ADVERTISING EFFECTS IN DEMAND SYSTEMS: AN APPLICATION TO DRIED FRUITS

Two different methods of incorporating advertising effects into Almost Ideal Demand Systems (AIDS) are presented. Both advertising schemes are designed to allow theoretical restrictions to hold globally rather than at particular sample points. The models are estimated for California figs, prunes, and raisins. Empirical results indicate that generic advertising effects for these three dried fruits are generally weak when compared to price and total expenditure effects. Estimated cross-commodity effects also are relatively small except for the negative effect of raisin advertising on the quantity of prunes demanded.


Issue Date:
1991-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/32627
Published in:
Western Journal of Agricultural Economics, Volume 16, Number 1
Page range:
63-71
Total Pages:
9




 Record created 2017-04-01, last modified 2017-08-25

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