AN INDEX METHOD FOR SELECTING REPRESENTATIVE CITIES OF A TARGET MARKET

An index was developed to rank U.S. metropolitan areas according to overall similarities in their socio-economic characteristics to the U.S. average. This index is given as a solution to matching a representative city or market area to a target market as well as matching a group of cities which are similar to each other. The index shows stability in ranking these cities with different consumption data for similar products and proves to be a promising approach whenever the researcher must find a group of cities which are similar to each other and to the target market.


Issue Date:
1979-12
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/32294
Published in:
Western Journal of Agricultural Economics, Volume 04, Number 2
Page range:
111-118
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-24

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