Files
Details
Title
A Factor Analysis Approach to Measuring the Effectiveness of Advertising
Subject(s)
Issue Date
1992
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.321407
Record Identifier
https://ageconsearch.umn.edu/record/321407
Language
English
Published in
Volume
1992
Page Range
506
512
512
Note
Western Agricultural Economics Association Conference, Colorado Springs CO, July 12-15, 1992