A CONJOINT ANALYSIS OF PAPER DEMAND BY COMMERCIAL GRAPHIC DESIGNERS

Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products should gain market share among designers.


Issue Date:
1999-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/31279
Published in:
Agricultural and Resource Economics Review, Volume 28, Number 2
Page range:
182-189
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-24

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