@article{Brester:30958,
      author = {Brester, Gary W. and Lhermite, Pascale and Goodwin, Barry  K. and Hunt, Melvin C.},
      title = {{QUANTIFYING THE EFFECTS OF NEW PRODUCT DEVELOPMENT: THE  CASE OF LOW-FAT GROUND BEEF}},
      journal = {Journal of Agricultural and Resource Economics},
      volume = {Volume 18},
      number = {Number 2},
      pages = {239. - 12},
      year = {1993},
}