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000030767 037__ $$a1835-2016-149138
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000030767 041__ $$aen
000030767 245__ $$aAGRICULTURAL PRODUCERS' WILLINGNESS TO PAY FOR REAL-TIME MESOSCALE WEATHER INFORMATION
000030767 260__ $$c1995-12
000030767 269__ $$a1995-12
000030767 300__ $$a17
000030767 336__ $$aJournal Article
000030767 446__ $$aEnglish
000030767 520__ $$aMesoscale weather networks can provide improved weather information to agricultural producers. This technology can potentially improve production decisions, reduce irrigation and pesticide inputs, and reduce weather-related losses. Developing a mesoscale network to disseminate real-time mesoscale weather information requires a substantial investment. In addition, there are costs associated with maintenance of the system and distribution of the information available. While public funds may be available to support initial development of the system, there may be less public support initial development of the system, there may be less public support for maintaining the system and subsidizing usersÂ’' access to the information. This study uses the contingent valuation technique to determine the willingness of Oklahoma farmers and ranchers, as one set of potential users, to pay for real-time mesoscale weather information. The results indicate that agricultural producers are willing to pay only a modest fee for improved weather information. Gross sales, irrigation, and past weather losses are among the factors shown to significantly impact willingness to pay.
000030767 650__ $$aAgribusiness
000030767 700__ $$aKenkel, Philip L.
000030767 700__ $$aNorris, Patricia E.
000030767 773__ $$dDecember 1995$$jVolume 20$$kNumber 2$$o372$$q356$$tJournal of Agricultural and Resource Economics
000030767 8564_ $$s1221278$$uhttp://ageconsearch.umn.edu/record/30767/files/20020356.pdf
000030767 887__ $$ahttp://purl.umn.edu/30767
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  Previous issue date: 1995-12
000030767 982__ $$gJournal of Agricultural and Resource Economics>Volume 20, Number 02, December 1995
000030767 980__ $$a1835