Membership of the Southern Agricultural Economics Association (SAEA) was polled to ascertain the strength of support for changing the name of the Southern Journal of Agricultural Economics (SJAE) to eliminate the regional connotation. The general view was that a name change is unwarranted. The overall impression of our profession is that the SJAE is a high quality journal and that the name is not the crucial factor in promulgating this image but rather the continued striving for excellence. A number of profiles were developed to show that the ordered-response model may be used in predicting probabilities for those who would or would not likely favor a name change.