This report presents the results of the European research project on building new relationships in rural areas under urban pressure (RURBAN). The analysis identifies the impact of urban pressure on rural landscapes and the contribution of rural goods and services (RGS) to enhance the rural landscape in Finland, France, Hungary, the Netherlands and Spain. In each country, two case study regions have been selected: a rural area near a metropolitan area and a rural area near a tourist seashore area. Despite the divergent perceptions; of urban pressure, there is an increasing interest in enhancing sustainable territorial rural-urban relationships and integrating the supply of public and private RGS.