The rational choice methodology is gaining in popularity not just because it tends to generate lots of observable predictions, but also because it tends to generate novel predictions. Theorists of rational choice use mathematics models to еxplain sense of complicated interactions between individuals. Model of the rational choice in the domain of crime has adopted two standards of economic rationality: the selfinterested standard of rationality and the present-aim standard. The self-interested standard of rationality assumes that people are basically motivated to pursue their own economic interests. In contrast, the present-aim standard allows diverse interests: cultural, social, psychological or emotional. This paper discusses the influence of certain factors on the process of making decisions within the domain of crime. Special attention is paid to (some) sociological, psychological and other non-economic factors whic have an influence on the decision of an individual to violate the law in order to gain an enormous amount of money.