RESEARCH AND ADVERTISING DECISIONS IN AN OPEN ECONOMY: THE CASE OF COLOMBIAN MILDS COFFEE

Research and advertising investment both offer the potential to increase producer surplus. A model is developed that includes applied research and generic advertising with the aim of measuring marginal and optimal returns from each. While applicable to specific firm behavior, the model is applied to data from the world coffee market, with particular focus on Kenyan and Colombian producer groups.


Issue Date:
1997-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27849
Published in:
Journal of Food Distribution Research, Volume 28, Number 2
Page range:
14-26
Total Pages:
13




 Record created 2017-04-01, last modified 2017-08-24

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