MARKETING AND LOGISTICS ASSITANCE NEEDS OF FOOD PROCESSORS

The focus of this paper is a study that examines the marketing and logistics assistance needs of Tennessee food processors. Data for the study was drawn from a 1999 survey of Tennessee food processors. The study examines the overall importance of various types of marketing and logistics assistance and the variance of needs across firm size, product type, scope of anticipated market growth, and business experience. The findings from this study are useful for the targeting of assistance services to food processors.


Subject(s):
Issue Date:
2000-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27809
Published in:
Journal of Food Distribution Research, Volume 31, Number 3
Page range:
1-10
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-24

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)