U.S. Grass-Fed Beef: Marketing Health Benefits

Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the choice of the product, and higher levels of omega-3 fatty acids have a positive effect. Price is the most important attribute to respondents (39.5%), a low level of fat and calories is the second most important attribute (36.9%), and the level of omega-3 fatty acids is the least important of these factors (23.6%).


Issue Date:
2005-11
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27758
Published in:
Journal of Food Distribution Research, Volume 36, Number 3
Page range:
1-8
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-24

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