The expansion of markets for crawfish outside the South Central United States is largely dependent on obtaining the support of grocery stores. Two hundred grocery store managers in each of the nine census divisions in the United States were interviewed by telephone to characterize the store, clientele and sales of stores handling crawfish products. Stores more likely to market crawfish were members of a chain, either low or high volume operations or located in the Mountain or Pacific census divisions. Primary reasons for stores not handling crawfish were a lack of demand and perceived unfavorable consumer attitudes toward crawfish.