IMPACT OF QUALITY ON MARKETING MARGINS: A CASE STUDY FOR WASHINGTON APPLES
O'Rourke, A. Desmond; Alsaffy, M. Tawhid
1984

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Abstract

Retail prices and F.O.B. shipping point prices are responsive to differences in product quality. Although marketing margin variations at times ran counter to variations in F.O.B. shipping point prices. A more careful analysis of pricing and marketing strategies by retailers would aid profitability and help consumers.

Details

Title IMPACT OF QUALITY ON MARKETING MARGINS: A CASE STUDY FOR WASHINGTON APPLES
Author(s) O'Rourke, A. Desmond
Alsaffy, M. Tawhid
Subject(s)
Issue Date 1984-09
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.27589
Record Identifier https://ageconsearch.umn.edu/record/27589
PURL Identifier http://purl.umn.edu/27589
Language English
Published in Journal of Food Distribution Research
Volume 15
Issue 3
Page Range 30 - 37
Total Pages 8
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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