IMPACT OF QUALITY ON MARKETING MARGINS: A CASE STUDY FOR WASHINGTON APPLES

Retail prices and F.O.B. shipping point prices are responsive to differences in product quality. Although marketing margin variations at times ran counter to variations in F.O.B. shipping point prices. A more careful analysis of pricing and marketing strategies by retailers would aid profitability and help consumers.


Issue Date:
1984-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27589
Published in:
Journal of Food Distribution Research, Volume 15, Number 3
Page range:
30-37
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-24

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