@article{Kezis:27584,
      author = {Kezis, Alan S. and Toensmeyer, Ulrich C. and King, F.  Richard and Jack, Robert L. and Kerr, Howard W.},
      title = {{CONSUMER ACCEPTANCE AND PREFERENCE FOR DIRECT MARKETING  IN THE NORTHEAST}},
      journal = {Journal of Food Distribution Research},
      volume = {Volume 15},
      number = {Number 3},
      pages = {38. - 9},
      year = {1984},
}