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000027553 037__ $$a856-2016-56648
000027553 037__ $$a856-2016-58264
000027553 041__ $$aen
000027553 245__ $$aState and Origin Branding in Hispanic Food Markets
000027553 260__ $$c2004-11
000027553 269__ $$a2004-11
000027553 300__ $$a12
000027553 336__ $$aJournal Article
000027553 446__ $$aEnglish
000027553 520__ $$aEvaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including Hispanic consumers, the fastest-growing group. This study evaluates the effectiveness of the Arizona Grown brand and the nascent Mexico Selected Quality brand in differentiating and promoting food products in Hispanic markets. It was found that Hispanic consumers tend to view these food-product brands as nearly identical in perceived quality. Furthermore, they are willing to pay nearly equal premiums for products branded as such. These consumers saw no value in country-of-origin information alone.
000027553 650__ $$aAgribusiness
000027553 700__ $$aPatterson, Paul M.
000027553 700__ $$aMartinez, Samuel Cardona
000027553 773__ $$dNovember 2004$$j 35$$k 3$$o18$$q7$$tJournal of Food Distribution Research
000027553 8564_ $$s698017$$uhttp://ageconsearch.umn.edu/record/27553/files/35030007.pdf
000027553 887__ $$ahttp://purl.umn.edu/27553
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  Previous issue date: 2004-11
000027553 982__ $$gJournal of Food Distribution Research>Volume 35, Number 03, November 2004
000027553 980__ $$a856