The wild blueberry crop harvested in Maine and eastern Canada has increased considerably in recent years. The purpose of this study is to understand the recent trends in demand for wild blueberries with particular attention to the effects of production and the marketing of wild and cultivated blueberries. A price response model was developed to analyze farm-gate price and the processor price, using annual data from 1978 through 1997. Key explanatory variables in the model include quantity of wild blueberries, real per capita disposable income, the quantity of processed cultivated blueberries, and carry-over stocks of frozen blueberries.