FACTORS RELATED TO CONSUMER LOYALTY FOR PRIVATE FOOD BRANDS

Examines customer loyalty for private label food brands in the Muncie, Indiana area and isolates factors pertaining to that loyalty.


Issue Date:
1972-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27395
Published in:
Journal of Food Distribution Research, Volume 03, Number 2
Page range:
48-54
Total Pages:
7




 Record created 2017-04-01, last modified 2017-08-24

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