000027386 001__ 27386
000027386 005__ 20180122203446.0
000027386 037__ $$a856-2016-56811
000027386 037__ $$a856-2016-58567
000027386 041__ $$aen
000027386 260__ $$c1999-07
000027386 269__ $$a1999-07
000027386 300__ $$a10
000027386 336__ $$aJournal Article
000027386 446__ $$aEnglish
000027386 520__ $$aThe study identifies differences in consumer characteristics and the selection of the type of a retail outlet in pecan purchases. Within the framework of utility maximization, an empirical model is specified and estimated using multinomial logit. The estimation is based on data collected through a nationwide survey. Calculated marginal probabilities show the importance of age, household income, and household size among the important consumer characteristics that influence the selection of a retail outlet. Employment and the timing of pecan purchases also influence the use of a specific type of retail outlet. In particular, mail-order purchases are made by older persons with higher incomes and larger households in comparison to purchases at grocery stores or other outlets. The study provides knowledge needed to improve marketing strategies for different outlets and suggests that various strategies can be developed to reach different groups of pecan buyers by type of retail outlet.
000027386 650__ $$aConsumer/Household Economics
000027386 700__ $$aFlorkowski, Wojciech J.
000027386 700__ $$aYou, Zhikang
000027386 700__ $$aHuang, Chung L.
000027386 773__ $$dJuly 1999$$jVolume 30$$kNumber 2$$o43$$q34$$tJournal of Food Distribution Research
000027386 8564_ $$s835239$$uhttp://ageconsearch.umn.edu/record/27386/files/30020034.pdf
000027386 887__ $$ahttp://purl.umn.edu/27386
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  Previous issue date: 1999-07
000027386 982__ $$gJournal of Food Distribution Research>Volume 30, Number 2, July 1999
000027386 980__ $$a856