The author discusses patronage motives and examines the accuracy of consumers price perceptions and effectiveness of newspaper advertising.
Title
CONSUMERS' CRITERIA FOR SELECTING SUPERMARKETS WITHIN SHOPPING DISTANCE
Issue Date
1980-09
Publication Type
Journal Article
Record Identifier
https://ageconsearch.umn.edu/record/27317
PURL Identifier
http://purl.umn.edu/27317
Language
English
Published in
Journal of Food Distribution Research
Volume
11
Issue
3
Page Range
13 - 21
Total Pages
9
