CONSUMERS' CRITERIA FOR SELECTING SUPERMARKETS WITHIN SHOPPING DISTANCE

The author discusses patronage motives and examines the accuracy of consumers price perceptions and effectiveness of newspaper advertising.


Issue Date:
1980-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27317
Published in:
Journal of Food Distribution Research, Volume 11, Number 3
Page range:
13-21
Total Pages:
9




 Record created 2017-04-01, last modified 2017-08-24

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