FACTORS INFLUENCING EARLY ADOPTION OF NEW FOOD PRODUCTS IN LOUISIANA AND SOUTHEAST TEXAS

The study uses the chi-square contingency test for independence and an ordered probit model to examine the relationships between early adoption of new food products and primary grocery shoppers' geographic, demographic, and socioeconomic characteristics (GDS). The results suggest that GDS variables affect early adoption. Specifically, early adopters are likely to be women, about 42 years old, living in three-person households, college educated, Catholics, Caucasians, and have household income of at least $50,000.


Issue Date:
1997-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27210
Published in:
Journal of Food Distribution Research, Volume 28, Number 3
Page range:
1-10
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-24

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