DOES NUTRITION LABELING LEAD TO HEALTHIER EATING?

Nutrient labeling is found to significantly affect consumer purchase behavior; some evidence that consumers may act as if they hold nutrient (or health risk) budgets is found. Providing nutrient information may allow consumers to more easily switch consumption away from "unhealthy" products in those food categories where differences in other quality characteristics (e.g., taste) are relatively small between the more and less "healthy" products, toward "unhealthy" products in categories where differences may be relatively large (i.e., a "substitution effect"). If this substitution effect is large, nutrient labeling may not change the overall consumption of "unhealthy" nutrients and thus may not lead to significant changes in health risk.


Issue Date:
1997-10
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27209
Published in:
Journal of Food Distribution Research, Volume 28, Number 3
Page range:
18-27
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-24

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)