CONSUMER AND FOOD INDUSTRY ACCEPTANCE OF A NEW GREEN BEAN

The perceptions of food shoppers, produce managers in supermarkets, and wholesale produce buyers were examined with respect to acceptance of a fresh green bean that is slightly darker in color than the current leading cultivar. In-store interviews with shoppers revealed that retail shoppers are not biased for or against the darker color bean. The produce department managers and wholesale buyers indicated a willingness to handle the darker bean if shown evidence that consumers would purchase them. Analysis of variance was used to search for an acceptability or preference pattern associated with various socioeconomic factors.


Issue Date:
1992-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27190
Published in:
Journal of Food Distribution Research, Volume 23, Number 1
Page range:
19-28
Total Pages:
10




 Record created 2017-04-01, last modified 2017-08-24

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