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Abstract

The two surveys used for this presentation were conducted in South Carolina and across the United States. It was found that "globalization" includes global food supply. Americans prefer American-grown and -processed foods over imported foods. They are willing to pay more for locally grown and organically grown foods. Americans believe that their food is tastier and more nutritious than ever, but disagree that it is safer than ever. Respondents were uncertain about the health and environmental impacts of GM foods, but prefer that GM foods be labeled. Farmers, university professors, and the USDA are trusted sources of knowledge about food safety, while celebrities, business executives, and foreign governments generally are not. Since 9/11, Americans harbor serious concerns that the food supply could become a target of terrorists. These and other findings are presented in this paper and are discussed in terms of their implications for previous and current research.

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