Broadband network plays an increasingly important strategic role in the development of new rural economy, society and culture. Based on the analysis of the construction of rural agricultural informatization and existing problems in our country, this paper gives the path selection and measures of "broadband village" combined with regional characteristics to select the construction path of "broadband village", it needs to build the long term mechanism of "broadband village" investment and financing, determine the goal of the regional construction of "broadband village" and focus on promoting the development of rural informatization services.