SEGMENTING NICHE GOAT-MEAT MARKETS

This research report provides an examination of the ratings of an important sensory attribute of chevon (goat meat) with that of beef and pork. Results from an analysis of variance of comparative ratings of the flavor of chevon and that of beef and pork suggest that selected demographic characteristics of U.S. consumers influenced the ratings of chevon'’s flavor with that of beef and pork. The findings indicate that Hispanics, blacks, and females should not be treated as homogenous niche markets. The results suggest that there are distinct subdivision preferences within and between these consumer partitions.


Subject(s):
Issue Date:
2004-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27118
Published in:
Journal of Food Distribution Research, Volume 35, Number 1
Page range:
146-153
Total Pages:
8




 Record created 2017-04-01, last modified 2017-08-24

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