VALUE DETERMINATION OF PESTICIDE RESIDUE-TESTED POTATOES

This study analyzed consumer response to potatoes tested for pesticide residues. These potatoes were packed in five pound bags and priced at three different levels in participating supermarkets. Even when sold at identical prices, consumers continued to favor the traditional round white over the reside-tested potatoes. However, sales of residue-tested were equal at all three price levels, indicating little price resistance among consumers interested in this type of product.


Issue Date:
1990-09
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/27107
Published in:
Journal of Food Distribution Research, Volume 21, Number 3
Page range:
21-34
Total Pages:
14




 Record created 2017-04-01, last modified 2017-08-24

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