Product Labeling, Advertising and Demand for Grapefruit Juice and Grapefruit-Juice Cocktail

Demand relationships for two closely related products--grapefruit juice and grapefruit-juice cocktail--were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.


Issue Date:
Aug 05 1990
Publication Type:
Conference Paper/ Presentation
Record Identifier:
http://ageconsearch.umn.edu/record/270898
Language:
English
Total Pages:
17




 Record created 2018-04-06, last modified 2018-04-06

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