The study estimates the influence of consumer characteristics on the consumption of four nut-containing products, that is, the consumption of nuts as a snack, in salads, covered in chocolate, and in ice cream. Gender, age and education are among the characteristics that frequently influence nut consumption. Female, older, and non-white respondents consumed nuts as a snack more often than male, younger, and white consumers did. Chocolate-covered nut consumption was associated with higher income and rural consumers while nut-flavored ice cream was consumed more frequently by older rather than younger respondents and respondents from larger households.