AGRICULTURAL COOPERATION AND PRODUCE MARKETING IN SOUTHWEST VIRGINIA

Growers and community leaders have expressed interest in establishing a horticultural shipping-point market in Southwest Virginia. This paper reports on a study that assessed whether horticultural production would be profitable in the region and, if so, the physical and organizational requirements for a successful shipping-point market. It appears that tomatoes, peppers, and pumpkins can be produced and marketed profitably to large-volume wholesale buyers if growers meet the exacting requirements of the retailers. A cooperative association is the organizational structure with the greatest chance of success. At the conclusion of this study, a shipping-point market in the recommended form was established in Southwest Virginia.


Issue Date:
1998-07
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26874
Published in:
Journal of Food Distribution Research, Volume 29, Number 2
Page range:
45-58
Total Pages:
14




 Record created 2017-04-01, last modified 2017-08-24

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