SPOTREBITEL'SKE SPRAVANIE SA MLADYCH SLOVENSKYCH KONZUMENTOV - VPLYV ETNOCENTRIZMU A POVDU POTRAVIN

This study examines the consumer's perception in the field of national food products and ethnocentric tendencies among young Slovak consumers — students. The image of Slovakia and Slovak food products has also been analysed. The study shows that young consumers prefer domestic food products. More than a half of the respondents pointed out the importance of the country of the origin of the product.


Other Titles:
THE CONSUMER BEHAVIOUR OF THE YOUNG CONSUMERS ON THE SLOVAK MARKET — THE INFLUENCE OF THE COUNTRY OF ORIGIN AND CONSUMER'S ETHNOCENTRISM
Issue Date:
2007-2007-2007
Publication Type:
Journal Article
ISSN:
1336-9261
Language:
Slovak
Published in:
Acta Oeconomica et Informatica, Volume 10, Number 2
Page range:
45-48




 Record created 2018-02-08, last modified 2018-02-09

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