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Abstract

The agricultural science establishment experiences growing pressure from an unimpressed public. Like other agricultural scientists, agricultural economists must determine how to face future challenges. The profession's playing field has changed. Agricultural economists appear not to be open minded, adaptable and willing to push the boundaries of their discipline to be able to cope with secondary activities. An increasing number of limitations hampers the effectiveness of the profession and this may signal a need for curriculum revision. Departments of Agricultural Economics should recognise the importance of producing economically literate graduates who can function and perform in external environments. Curricular change must incorporate the inclusion of imaginative ideas development that will be able to connect economic rationality with changing perceptions. Services of academic institutions should involve inter alia, focusing their traditional efforts also on non-traditional markets; this provides some challenges of its own.

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