AN ANALYSIS OF FACTORS AFFECTING CONSUMERS' DECISIONS TO SHOP AT STORES OFFERING SPECIALTY MEAT

The empirical results suggest that the likelihood of grocery shoppers buying at stores that offer specialty meat is influenced by age, household size, education, ethnicity, and prices but is invariant to geographical location, gender, marital status, religion, occupation, and household income. From these results, a niche market for specialty meat is more likely among grocery shoppers aged 42 or younger, those from households with three persons or less, those without a high school diploma, or non-Caucasians. Price plays an important role in grocery shoppers' decisions to buy at stores offering specialty meat.


Issue Date:
1999-03
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26778
Published in:
Journal of Food Distribution Research, Volume 30, Number 1
Page range:
134-139
Total Pages:
6




 Record created 2017-04-01, last modified 2017-08-24

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)