Advertising Wearout in the Transport Accident Commission Road Safety Campaigns

This paper uses a varying coefficient regression model to investigate whether there is any significant advertising wearout in the Transport Accident Commission (TAC) road safety campaigns on Victorian television. The results suggest that there is some evidence that the effectiveness of the campaigns may be declining with increased exposure.


Issue Date:
Oct 01 1994
Publication Type:
Working or Discussion Paper
Language:
English
Total Pages:
28
JEL Codes:
M37; C20; R49
Series Statement:
Working Paper No. 20/94




 Record created 2018-02-02, last modified 2018-02-03

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