THE EFFECT OF INCOME ON THE MARKET FOR CARBOHYDRATES IN SOUTH AFRICA

Despite the importance of the carbohydrate market as a source of staple food for the majority of the South African population, very little statistical information is available on the subject as a basis for policy formulation. Research centred on the white maize industry. Results show that regional differences within the market for maize are of cardinal importance, making country-wide generalisations dangerous and a regional marketing strategy imperative. One of the most significant results for the strategic marketing of maize meal is that a single population estimate for income elasticity is inadequate, especially when 94% of maize meal is consumed by a single consumer group - the Black population. Indications are that for Blacks in South Africa, maize is a normal good if seen in a national context. Consequently, as incomes fall or as relative prices rise, less maize is consumed. This is supported by urban price elasticities. It is proposed that this could have had a substantial effect on maize consumption in the past and have important implications for the marketing of staple food in a new South Africa.


Other Titles:
Die effek van inkome op die koolhidraatmark in Suid Afrika
Issue Date:
1991-12-1991-12-1991-12
Publication Type:
Journal Article
ISSN:
0303-1853
Language:
English
Published in:
Agrekon, Volume 30, Issue 4
Page range:
269-271




 Record created 2018-01-31, last modified 2018-02-01

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