Biofood is produced from ecologicaly approved raw materials originating from the alternative agriculture. The demand for biofood on the Slovak market is considerably small but represents one of the trends in food requests/demands. The demand for biofood is determined apart from the generally valid factors also by other factors which are specific for biofood. These are price of biofood, biofood store availability, consumer eating habits, confidence in biofood, motivation to purchase the biofood and biofood information . The efficient activation of these factors in direction to purchase the biofood is influenced by using of the marketing tools of product, price, distribution and first of all communication policy.