VERBRUIKERSGERIGTHEID IN LANDBOUBEMARKING

This article emphasises the necessity for agricultural economists to be knowledgeable about consumer behaviour in general, about the Processes of consumer wants satisfaction and about the mechanisms by which factors affect these processes. The relationship between the concepts of quality and consumer wants and preferences is postulated. It is pointed out that in order to obtain vital information for consumer orientated agricultural marketing, one will have to venture outside the traditional domain of the economist. A survey of the other disciplines of the behavioural sciences indicates that psychology, sociology and cultural anthropology furnish this essential basic insight into consumer behaviour.


Other Titles:
Consumer orientation in agricultural marketing
Issue Date:
1991-12-1991-12-1991-12
Publication Type:
Journal Article
ISSN:
0303-1853
Language:
English
Published in:
Agrekon, Volume 30, Issue 4
Page range:
260-264




 Record created 2018-01-31, last modified 2018-01-31

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