South Africa needs both rapid economic growth and improved equitibility. Gross interference in economic and political life has engendered discrimination, inequity, misallocation of resources and sluggish growth. World megatrends and characteristics of winner nations suggest large changes in marketing and trade policies. Market failures render government involvement attractive when viewed in isolation, but government and bureaucratic failures are often even more serious. Future policy must be directed at the interrelated goals of individual freedom, economic efficiency, equitibility and adjustment to economic change. Centrally directed systems have been unable to achieve this. A market-related approach is needed with an outwardlooking emphasis.