The Effects of Vertical Integration Between Pay Cable Networks and Cable Television Systems

We and that integration between pay networks and cable systems has substantial effects on final market outcomes. Cable systems owned by the two MSOs (Multiple Cable Television System Operators) having majority ownership ties with major pay cable networks tended to carry their affiliated networks more frequently and rival networks less frequently than did the average non-integrated system. Systems of at least one of these MSOs offered fewer pay networks in total than the average non-integrated system. With respect to pricing and other marketing behavior, results suggest that systems in these MSOs favor affiliated networks, but there was less evidence that they discriminate against rival networks.


Issue Date:
Oct 01 1992
Publication Type:
Working or Discussion Paper
Record Identifier:
http://ageconsearch.umn.edu/record/267398
Language:
English
Total Pages:
46
Series Statement:
Working Paper No. 12/92




 Record created 2018-01-30, last modified 2018-01-31

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)