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Abstract

A decision-making process of top managers from the viewpoint of business strategy is affected by competitive environment. The aim of the work is to evaluate the status of selected milk products in competitive environment, based on the given information, data and results. The theoretical and practical aspects of competitiveness are analysed, and a comparison of competitive advantages with the European Union, CEFTA countries and the Czech Republic over 1999-2001 is presented using an RCA indicator According to the results achieved, some measures are recommended to improve the business acivity of chosen entities.

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