MARKETING BEHAVIOUR AND MARKETING PREFERENCES OF BOPHUTHATSWANA CATTLE OWNERS

Bophuthatswana livestock owners show a definite interest in commercial stock farming. A considerable number wish to make money from livestock, including cattle, and a greater demand for money will give rise to an increase in commercialisation. Auctions form the most important sales outlets for cattle, sheep and goats. Distances and relative prices are the main factors in determining the choice of marketing channels. The majority are indifferent regarding the ethnic background of middlemen. Firms with tribal names will be popular, although Most livestock owners indicate indifference in this regard. Grading, weighing and feedlot fattening will be acceptable to most farmers. When selling animals, farmers wish to receive prompt and quick payment. These factors warrant careful attention when planning future meat marketing bodies.


Issue Date:
1985-04-1985-04-1985-04
Publication Type:
Journal Article
ISSN:
0303-1853
Language:
English
Published in:
Agrekon, Volume 24, Issue 1
Page range:
24-29




 Record created 2018-01-24, last modified 2018-02-12

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