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000026680 245__ $$aPRODUCT DIFFERENTIATION PROTECTION: DEVELOPING A STRATEGY FOR MULTIPLE PRODUCERS OF REGIONAL SPECIALTY CROPS
000026680 260__ $$c1989-09
000026680 269__ $$a1989-09
000026680 300__ $$a8
000026680 336__ $$aJournal Article
000026680 446__ $$aEnglish
000026680 520__ $$aSpecialty crops grown by multiple producers are often viewed by consumers as differentiated products that command a price premium. Since price premiums are dependent upon differentiation of an item from generic counterparts, specialty crops must have distinctive identities that cannot be copied or mimicked by others. Trademarks are normally employed to differentiate and protect products, but the limitation of trademarks to products from a single source means that differentiation of specialty crops grown by multiple producers may involve difficulties in precluding free riders from adopting the same name. Through a case study of Georgia's Vidalia Onions and an examination of producer price data, this article explores the problem of the protection of product differentiation of regional specialty crops grown by multiple producers.
000026680 650__ $$aAgribusiness
000026680 700__ $$aCentner, Terence J.
000026680 700__ $$aTurner, Steven C.
000026680 700__ $$aBryan, John T.
000026680 773__ $$dSeptember 1989$$jVolume 20$$kNumber 2$$o20$$q13$$tJournal of Food Distribution Research
000026680 8564_ $$s607729$$uhttp://ageconsearch.umn.edu/record/26680/files/20020013.pdf
000026680 887__ $$ahttp://purl.umn.edu/26680
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  Previous issue date: 1989-09
000026680 982__ $$gJournal of Food Distribution Research>Volume 20, Number 2, September 1989
000026680 980__ $$a856