ARE THERE TOO MANY NEW PRODUCT INTRODUCTIONS IN U.S. FOOD MARKETING?
Gallo, Anthony E.
1995

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Abstract

New food product introductions have risen sharply in recent years, but the net number of products on retail shelves has remained about the same. Most new product introductions are extensions of existing products, and innovation has fallen sharply in recent years.

Details

Title ARE THERE TOO MANY NEW PRODUCT INTRODUCTIONS IN U.S. FOOD MARKETING?
Author(s) Gallo, Anthony E.
Subject(s)
Issue Date 1995-02
Publication Type Journal Article
DOI and Other Identifiers 10.22004/ag.econ.26679
Record Identifier https://ageconsearch.umn.edu/record/26679
PURL Identifier http://purl.umn.edu/26679
Language English
Published in Journal of Food Distribution Research
Volume 26
Issue 1
Page Range 9 - 13
Total Pages 5
Record Appears in Food Distribution Research Society > Journal of Food Distribution Research

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