ARE THERE TOO MANY NEW PRODUCT INTRODUCTIONS IN U.S. FOOD MARKETING?

New food product introductions have risen sharply in recent years, but the net number of products on retail shelves has remained about the same. Most new product introductions are extensions of existing products, and innovation has fallen sharply in recent years.


Subject(s):
Issue Date:
1995-02
Publication Type:
Journal Article
PURL Identifier:
http://purl.umn.edu/26679
Published in:
Journal of Food Distribution Research, Volume 26, Number 1
Page range:
9-13
Total Pages:
5




 Record created 2017-04-01, last modified 2017-08-24

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