FARMER-TO-CONSUMER DIRECT MARKETING: SALES AND ADVERTISING ASPECTS OF NEW JERSEY OPERATIONS

This article provides insights into the sales and advertising operations and characteristics of direct marketing enterprises in New Jersey. Sales data are analyzed with respect to the number of acres planted, related products, products sold that were grown by marketers, and organic produce. The advertising aspects explored are dollar amount spent on advertising and methods of advertising.


Subject(s):
Issue Date:
1995-02
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/26663
PURL Identifier:
http://purl.umn.edu/26663
Published in:
Journal of Food Distribution Research, Volume 26, Number 1
Page range:
38-52
Total Pages:
15




 Record created 2017-04-01, last modified 2018-01-22

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