DIFFERENCES IN CONSUMERS OF FRESH TOMATOES AT FOUR RETAIL VENUES

This paper presents the results of surveys of fresh tomato consumers conducted in 1990 in four New Jersey produce venues: a supermarket, a farmers' market, an at-the-farm store, and two roadside stands. The surveys were conducted through face-to-face interviews. Consumers' preferences, purchasing patterns, attitudes and demographics were examined. Results of the surveys suggest that supermarkets should emphasize price and convenience in marketing fresh tomatoes; whereas farmers' markets, at-the-farm stores, and roadside stands should emphasize taste and freshness.


Issue Date:
1994-02
Publication Type:
Journal Article
Record Identifier:
http://ageconsearch.umn.edu/record/26639
PURL Identifier:
http://purl.umn.edu/26639
Published in:
Journal of Food Distribution Research, Volume 25, Number 1
Page range:
93-102
Total Pages:
10




 Record created 2017-04-01, last modified 2018-01-22

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